Your list is your biggest asset. It is your business. I will emphasize on this again. Your list is your biggest asset. For some of you, you may probably have heard the term “The Money is in the List!” and this popular term is indeed very true!
The first tool you should invest for your personal branding business is an autoresponder. An autoresponder is an easy way to make repeated contact with your visitors. Imagine if you have 1000 people who visit your web site and subscribe to your mailing list. It would be almost impossible to cater and repeat contact with every single one of them at the same time!
This is why an autoresponder comes to play. It automates the entire process for you. You may preset a certain number of follow up messages and each time a new subscriber gets on your list, they will receive emails from the beginning of the message cycle. Also each time you have new content or a recommendation to make, you may do a one-off broadcast to all your subscribers at the click of a button!
So, go get yourself an autoresponder now and start building your list! I recommend you to either use Aweber or Mailerlite. Once you have your account, set up your follow-up messages. Have a series of 7-14 automated follow-up messages.
How you grow your list is to gather traffic, send them to your squeeze page or blog and capture people into your auto-responders by giving them an attractive reason to get on your list.
Next, I'll show you how to make money from this list.
Let’s get to the monetizing bit. Firstly, think of your list as a distribution channel where you have the power to control what and how you want to communicate to the people on your list. It is like your very own TV or radio or newspaper channel and you can use many communication methods to connect with your prospects through these channels.
The value of your list depends on the relationship you build with your subscribers. Relationship building gives you the opportunity to turn prospects to your frenzied fans. How you turn them, depends on the quality of the relationship you build with them.
You have to keep in mind that people normally do not buy your product on their first visit or encounter with you. Only after you've developed a relationship with your prospects, they would start to ease in to your recommendations. It has been proven that only after the 7th encounter between you and the people on your list is when they start to open up to your recommendations. People only buy from people they know, like and trust. So think like a leader and find out how you can better serve them and give more.
When you build enough credibility through your relationship building, your prospects will start to like you and if done correctly, become loyal fans of yours. They will start to speak about you to their friends and share your knowledge with others. With that edge to influence them, each time you make a recommendation, they will be open to what you recommend and that is exactly how you monetize from it!
