If you’re using Flodesk or thinking of using it, there’s big news coming. Flodesk’s Unlimited Plan — the one that lets you send unlimited emails and have unlimited subscribers for a flat price — is ending for new customers on November 28, 2025.
But here’s the good part: if you act before that date, you can lock in Unlimited for life (or as long as you keep your subscription active).
Below, we’ll explain exactly what’s happening, what it means, what you should do — and why this might just be one of the smartest moves you make for your email marketing.
What’s Changing at Flodesk?
Here are the changes Flodesk is making, simply and clearly:
- The Unlimited Plan (flat rate, unlimited emails + unlimited subscribers) is being discontinued for new users starting November 28, 2025.
- From November 29, 2025, all new customers will be moved onto contact-based or tiered pricing (you’ll pay more as your subscriber list grows).
- Existing Unlimited Plan members get to keep their plan, with unlimited sending and subscribers, as long as they don’t cancel or downgrade.
Why Flodesk is Making This Move?
Knowing why helps you decide fast. Here are the main reasons:
- Sustainability: Flat unlimited plans can become expensive or risky for providers, especially as subscriber lists grow huge, or when there are a lot of inactive or unengaged contacts. It costs infrastructure and deliverability risks go up.
- Fairness & Pricing Trends: Many email marketing platforms already charge based on list size. It’s a common model. Flodesk is aligning with industry norms to ensure they can keep offering good deliverability, support, and features.
- Better Deliverability & List Hygiene: When lists grow unchecked, things like bounces, spam complaints, low open rates tend to increase. That hurts everyone on the platform. Charging by contacts encourages better list health.
What It Means for You?
Depending on where you are — already using Flodesk, considering it, or using a free trial — this change has different implications.
Situation | What Happens for You | Why It Matters |
---|---|---|
You’re already an Unlimited Plan member | You keep your flat-rate unlimited plan forever, unless you cancel or downgrade. | You won’t face price hikes with list growth. Peace of mind. |
You are considering joining or upgrading before Nov 28, 2025 | You can lock in the Unlimited Plan permanently (again, as long as you maintain subscription). | You get flat rate, unlimited sending/subscribers, no surprises. |
You wait until after Nov 28, 2025 | Unlimited plan is gone for new (or upgrading) users. You'll be on tiered pricing based on the number of contacts. | More cost if your list grows; less predictability. |
What You Should Do Now?
If you want to make sure you get the lifetime benefit of an Unlimited plan, here are the steps:
1. Decide quicklyIf you don’t already have Unlimited, decide before November 28, 2025, to become a paying member or upgrade.
2. Don’t cancel
If you already have Unlimited, don’t let your subscription lapse or downgrade — that could cost you the legacy benefits.
3. Lock in before the cut-off
Make sure you have completed any upgrade or paid subscription enrollment before the deadline.
- Do you need the “Email Plan” only or also “Email + Checkout” (if you sell digital products or services)?
- Make sure the plan includes everything you need (templates, automations, forms, landing pages) before locking it in.
Since tiered pricing will charge more later based on contact count, locking in now may save you a lot over time if your subscriber list will grow.
6. Review your existing contacts
If you have inactive subscribers, clean up your list now. Even with unlimited, engagement and deliverability are key for results.
Pros & Possible Drawbacks
Every change has upsides and trade-offs. Here are both so you can make a balanced decision.
Pros
- Fixed cost: No surprises in monthly or annual fees as your list grows.
- Freedom to grow: Send emails freely, build up your subscriber base without fearing price jumps.
- Legacy benefit: Existing Unlimited users are protected (if they don’t downgrade/cancel).
- Lower barrier to scaling: Helps creatives, small businesses, bloggers who are in growth mode.
Potential Drawbacks / Things to Watch
- If you cancel/downgrade, you lose the unlimited benefit: That means you might have to start paying by contact count or accept fewer features.
- Future features or plan changes: Just because you have the legacy unlimited plan doesn’t guarantee all new features or enhancements won’t be under new account/upgrade terms. Be aware of fine print.
SEO Tips & Email-Marketing Strategy with Unlimited
If you lock in Unlimited, you should still use email marketing smartly.
Here are strategic tips + SEO-friendly guidance:
- Segment your list: Even with unlimited capacity, sending targeted emails (not everything to everyone) will increase open rates, reduce unsubscribes, improve deliverability.
- Clean your list regularly: Remove inactive or bouncing emails. This keeps your sender reputation good with inboxes.
- Use strong subject lines & preview text: These impact open rates. Aim for clarity and relevance.
- Optimize content for mobile: Many people read email on phones. Simple layouts, clear CTAs (calls to action), fast load times.
- Consistent schedule: Whether weekly, bi-monthly, or monthly — consistency builds trust, recognition, and better engagement.
- Integrate with content strategy & SEO:
• Promote your lead magnets (free resources) via email to grow your list.
• Use email content ideas based on SEO-keyword topics you're targeting, so what you write resonates both in email and on your site.
Frequently Asked Questions (FAQs)
Here are some quick answers people often want to know:
- “If I’m an existing member, do I need to do anything?”
If you already have the Unlimited plan and are happy with it, no. Just make sure you don’t cancel or downgrade. - “If I cancel and rejoin later, will I get unlimited again?”
No — after November 28, 2025, new or reactivated accounts will be subject to the new pricing model. Unlimited will no longer be offered. - “Does this include all features?”
The unlimited plan covers unlimited emails and unlimited subscribers. But features like Checkout, certain automations, etc., may be part of specific plan levels. Always check what features come with your plan. - “Will Flodesk raise prices for existing Unlimited members later?”
There's no official indication of that yet. But the guarantee is usually only as long as you maintain the existing plan (don’t cancel or downgrade). Something to keep an eye on in the terms.
Bottom Line: Why This is Big (And Why You Should Care)?
Flodesk’s Unlimited Plan has been one of its strongest selling points. It offers creative freedom, predictable cost, and the ability to grow without fear of escalating fees. For many creators, small business owners, and marketers, that’s incredibly valuable.
But with that benefit going away soon for new users, there’s a now-or-never moment:
- If you act fast, you can lock in a pricing model that many will lose access to.
- If you miss the deadline, you might still use Flodesk, but your costs could rise as your list grows.
- For existing users, you already have an advantage — but don’t lose it by cancellation or changing plans.
Final Thoughts
If you’ve been thinking of using Flodesk — or if you already are on the Unlimited plan — now is the time to take action.
- Mark your calendar for November 28, 2025 — that’s the cutoff.
- Decide what you need (just email vs email + checkout, features, etc.).
- Lock it in if the Unlimited plan works for you.
Once that date passes, the Unlimited model disappears for new users, and everyone’s future costs become dependent on how many contacts you have. If you want peace of mind, predictable costs, and no surprises, this might just be the opportunity to grab.
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