10 Proven Ways to Grow Your Home Service Business This Year.

Are you a home service business owner looking to take things to the next level this year? Whether you run a cleaning company, plumbing service, HVAC repair, landscaping, or handyman business — growth is always the goal. The good news? It’s totally achievable with the right strategies in place.

In today’s competitive market, simply doing great work isn’t enough. You need to stand out, get noticed, and create loyal customers who keep coming back. In this blog post, we’ll walk you through 10 proven, practical, and easy-to-implement strategies that will help you grow your home service business this year.

Let’s dive in!

1. Optimize Your Google Business Profile

If you’re not showing up on Google when people search for local services, you’re missing out on a huge stream of new business.

Here’s what you can do:

Claim and verify your Google Business Profile (formerly Google My Business)
Add accurate contact info, hours, and service area
Upload high-quality photos of your work, team, and vehicles
Encourage satisfied customers to leave 5-star reviews
Respond to reviews professionally and promptly

Why this works: Most customers will Google you before calling. Having a fully optimized profile builds trust and boosts your visibility in local search results.

2. Invest in a Professional Website

Your website is often the first impression potential customers get of your business. Make it count.

Must-haves for a service business website:

Mobile-friendly design (most users browse on phones)
Clear contact info and call-to-action buttons (like “Book Now” or “Request a Quote”)
Detailed service descriptions
Customer testimonials and photos of completed jobs
Online booking and payment options

A sleek, modern website not only builds credibility but also helps convert visitors into paying customers.

Pro Tip: Use SEO best practices like keyword-rich titles, meta descriptions, and service area targeting to boost your visibility on search engines.

3. Use Local SEO to Attract Nearby Customers

Want to appear on the first page of Google when someone searches “plumber near me” or “best carpet cleaner in [your city]”?

Local SEO is your best friend.

How to improve local SEO:

Use your city or neighborhood name in your website content and headings
List your business on online directories like Yelp, HomeAdvisor, and Angi
Make sure your NAP (Name, Address, Phone) info is consistent across all platforms
Get local backlinks by sponsoring community events or partnering with other businesses

Search engines love businesses that appear relevant and reliable to a specific location. The more locally-focused content you have, the more likely you'll attract customers in your service area.

4. Ask for Reviews – and Use Them Wisely

Online reviews can make or break a home service business. A few glowing reviews can go a long way in building trust with potential customers.

Here’s how to make the most of them:

After a successful job, ask for a review politely
Send a follow-up text or email with a direct link to leave a review
Feature top reviews on your website and social media
Respond to both positive and negative reviews with professionalism

People want to hire someone they can trust. Positive reviews show that you’re reliable, professional, and easy to work with.

5. Offer Promotions or Seasonal Discounts

Everybody loves a good deal — especially when it comes to home services. Offering limited-time promotions can give potential customers a reason to act now instead of later.

Ideas to try:

First-time customer discount
Seasonal specials (e.g., winter furnace tune-ups, spring cleanings)
“Refer a friend and get 20% off your next service”
Bundle deals (e.g., gutter cleaning + window washing)

Make sure to promote your offers via:

Email newsletters
Social media
Your website
Google Business Profile posts

These little incentives can give you a big edge over competitors who aren’t offering the same value.

6. Use Social Media to Build Trust and Stay Top of Mind

You don’t need to be a social media expert to use platforms like Facebook, Instagram, or TikTok effectively. Just focus on being consistent and authentic.

Content ideas for home service businesses:

Before-and-after photos of your work
Short videos showing your team in action
Helpful home maintenance tips
Customer shout-outs and reviews
Behind-the-scenes clips or “day in the life” videos

The goal here is not just to promote, but to connect with your audience. People hire people they like and trust. Social media helps humanize your brand and keep your business top of mind when they need your services.

7. Leverage Email Marketing for Repeat Business

Don’t let your customers forget about you! Staying in touch with past clients is a smart and cost-effective way to drive repeat business.

What to send via email:

Appointment reminders
Seasonal service tips
Special offers and discounts
“We miss you!” check-ins
Referral incentives

Keep your emails short, friendly, and helpful. Include clear buttons to book appointments or request estimates. You’d be surprised how many people just need a little reminder to schedule that next job.

8. Streamline Your Booking and Payments

Customers today want things to be fast, easy, and online. If booking your services is a hassle, they may go elsewhere — even if your work is top-notch.

Here’s what customers expect:

Online booking from your website or social media
Text confirmations and reminders
Ability to pay online or via mobile
Clear estimates and invoices

Using a platform like Housecall Pro can handle all of this for you, making the process smooth for both you and your customers. More on that later.

9. Track Your Metrics and Adjust Your Strategy

You can’t grow what you don’t measure. Understanding your key business metrics will help you make smarter decisions and spot opportunities for improvement.

Keep an eye on:

Where your leads are coming from (Google, social media, referrals, etc.)
Which services are most profitable
Average job size and customer lifetime value
Customer retention and repeat bookings
Website traffic and call-to-action conversions

Use tools like Google Analytics, social media insights, and your booking software’s dashboard to gather and analyze data regularly.

Once you know what’s working (and what’s not), you can double down on what’s effective and adjust what isn’t.

10. Invest in the Right Tools and Software

The most successful home service businesses use technology to their advantage. The right software can save you time, reduce stress, and help you provide a better customer experience.

Features to look for:

Online scheduling
Automated reminders
Easy estimates and invoicing
Mobile app for managing jobs on the go
Customer database and communication tools
Payment processing and reporting

Using all-in-one platforms like Housecall Pro can help you streamline operations, improve customer satisfaction, and free you up to focus on growing your business.

Recommended Tool: Housecall Pro

If you’re serious about scaling your home service business this year, Housecall Pro is a game-changer.

It’s an all-in-one platform designed specifically for service professionals.

With Housecall Pro, you can:

Accept bookings online 24/7
Send automated job reminders and confirmations
Generate and send estimates/invoices in seconds
Process payments quickly and securely
Manage your team and track jobs in real-time
Get detailed reports and insights into your business

Thousands of pros across the U.S. use Housecall Pro to save time, wow customers, and grow faster.

🎯 Ready to take your business to the next level?
Click here to check out Housecall Pro and see how it can help you grow.

Here’s to your success this year — and beyond! With the right tools and strategies, your home service business can thrive in any economy.

Final Thoughts: Growth Doesn’t Happen by Accident

There’s no magic switch that instantly skyrockets your home service business — but these 10 strategies are real, proven, and powerful. Growth comes from consistently showing up, serving customers well, and staying ahead of the curve.

Let’s recap:

✅ Optimize your Google profile
✅ Build a professional website
✅ Use local SEO
✅ Gather and showcase reviews
✅ Run smart promotions
✅ Stay active on social media
✅ Send helpful emails
✅ Make booking and payments easy
✅ Track your performance
✅ Use the right tools and software

Choose 2–3 of these tactics to start with and commit to them. Once you gain traction, layer in the others.

Disclosure: This blog post may contain affiliate links. If you click through and make a purchase, we may earn a small commission at no extra cost to you. We only recommend tools and services we trust and believe will genuinely help you grow your business.