In the fast-paced world of digital marketing, agencies like Webistry face unique challenges. Based in Montreal, this rapidly growing agency specializes in helping clients boost their online advertising performance. But what happens when a client spends a fortune on a beautiful new website, only to see their PPC conversions tank? This is where Webistry's expertise and Unbounce come into play.
The Challenge: Overcoming Client Resistance
One of the biggest hurdles agencies like Webistry face is convincing clients of the value of landing pages. Many are hesitant to adopt this strategy, especially after investing heavily in a new website. They don’t see the need for landing pages, or they feared that it would detract from their main site.
However, knowing that matching the message on an ad with a dedicated landing page could significantly increase conversions.They took a proactive approach:
- Educate the Client: They explained the benefits of using landing pages, emphasizing the higher conversion rates from having a single call-to-action (CTA) on a page.
- Prove the Value: With client permission, Webistry ran tests to show that dedicated landing pages outperformed homepages in terms of conversions.
- Deliver Results: They used Unbounce to create high-converting landing pages that ultimately led to impressive outcomes for their clients.
The Solution: Unbounce Landing Pages
The decision to integrate Unbounce into their agency strategy was a game-changer. With Unbounce, they could build custom landing pages quickly, without needing developers. This flexibility allowed them to create targeted campaigns that resonated with specific audiences, resulting in substantial improvements in their clients' KPIs.
Why Unbounce?
According to Webistry’s co-founders, Stefano Apostolakos and Jonathan Naccache, Unbounce became an essential part of their agency’s toolkit. Not only did it enable them to deliver exceptional results for their clients, but it also improved their business.
Stefano and Jonathan noticed a significant increase in client retention and deal closures after incorporating Unbounce into their pitch decks. The ability to offer proven results through dedicated landing pages kept clients satisfied and engaged, leading to longer partnerships and more referrals. By introducing dedicated landing pages into clients’ campaigns, Websitry increased monthly patients by 300% for one client, and monthly bookings by 750% for another.
Real-Life Impact
Beyond the numbers, Unbounce’s impact on Webistry was profound. The success they achieved allowed them to grow their team, take on more clients, and even plan for major life events like getting married—with a lot less stress and anxiety.
One standout example involved a custom home builder with various sub-brands. The client couldn’t promote these sub-brands on their main website without diluting their core brand. With Unbounce, Webistry created custom branded landing pages for each service, maintaining the client’s brand integrity while driving targeted traffic and conversions.
Conclusion: The Power of Landing Pages
Webistry’s journey illustrates the transformative power of landing pages in digital marketing. By using Unbounce, they were able to overcome client resistance, deliver measurable results, and grow their business in ways they hadn’t imagined. Whether you’re looking to increase conversions, improve client retention, or simply make your marketing efforts more effective, dedicated landing pages are a must—and Unbounce is the tool that can make it happen.
If you’re in the marketing game and still relying solely on your website, it’s time to rethink your strategy. Follow Webistry’s lead and see how Unbounce can take your campaigns to the next level.
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