As a marketer in SaaS, you’re looking to convert more traffic into qualified leads, demos, and signups. Since you rely on monthly subscriptions, of which cancellations are inevitable, you need to continuously bring in new signups to fill your funnel. You also need to launch, test, and optimize campaigns quickly and often — avoiding developer resources and tech bottlenecks as much as possible.
Websites
❌ Lack focus
Extra navigation, one-size-fits-all messaging, and competing calls to action can distract a prospect from converting.
❌ Need too much developer intervention
Websites are bulky and code-heavy, often requiring developers to make changes. Not only does this delay marketing launches, it takes developer time away from the software.
❌ Leave sales teams in the dark
Websites can’t always—or easily—integrate with the tools needed to properly qualify leads, creating extra work and wasted time for SaaS sales teams.
Landing Pages
✅ Cut out distractions
with focused messaging and a single call to action.
✅ Empower marketers to create, publish, and test
pages on their own—without the need for developers.
✅ Integrate seamlessly
sales, customer relationship management, and email marketing tools that can gather a wealth of data to qualify and nurture leads.
Why Unbounce is the Most Powerful Choice for SaaS Brands?
- No developers required - Anyone can create beautiful, high-converting landing pages using Unbounce’s drag-and-drop Builder
- Integrated sales tools - Chatbots, notifications, and calendar bookings allow sales teams to directly connect with and gain info from prospects.
- Risk-free idea validation - Experimenting with new feature ideas, messaging, and design is simple with built-in A/B Testing and AI-powered Unbounce Smart Traffic.
- Flexible design - Take as much creative control as you want to showcase your software and deliver polished campaigns.
- More qualified leads - Custom forms allow for precise data collection and and can be synced with CRM and email marketing tools for instant follow up.
- Analytics - Connecting to Google Analytics or adding tracking codes to any page reveals what’s working, what’s not, and why.
- 100+ designer templates - A library that includes lead gen and SaaS templates can be easily customized to publish pages even faster.
- Dynamic Text Replacement - Landing page copy can automatically match a visitor’s search terms to boost page relevance, paid advertising ROI, and Google Ad Quality Scores.
