If you want to sell more things on the internet, you need high converting landing pages. In this article, we are going to discuss about the best landing page building software, so you can choose the best one for your business.
We all know something that when we build a website, the sole focus of that website is to drive business results, to get somebody to sign up for something, to join our list, to book a phone call or just to inquire about our services. We all understand that but there are a few things that lead to the downfall of the website such as - too many distraction, too much information and no real focus on where the customer is going in their journey.
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The job of a landing page is to drive people through a specific series of steps in order to get them to take the action that we want them to take when it comes to creating that experience, that journey for the customer. Yes, we can do that on the website, we can build a website that does that but typically for the majority of business owners. We don't have the time to learn design or to learn codes to build landing pages that attract audience and so we need a tool that can allow us to do it quick and fast because when it comes to landing pages, test and try things see what works and what doesn't work.
Your landing page building software should offer three things:
1. It should have very easy to use drag-and-drop software, so you can just build a page superfast without knowing how to design without any coding knowledge. You can just drag an image, drag a title, change the text color, making it very quick and simple.
2. It should be able to integrate with your CRM, your sales system or your email marketing tools, so that you're able to follow up with the leads that sign up for the thing that you're getting them to sign up for.
3. It should have good analytics so you can track whether your landing pages are actually performing or not, are people converting or people leaving, what they are doing. We want to be able to find these things though when we build our landing page.
There are Five (5) software that we recommend when it comes to building highly converting landing pages.
1. Unbounce
Unbounce is the world’s leading landing page builder and conversion intelligence platform.
While websites are great for information and exploration, they’re duds at turning traffic into revenue. Unbounce helps marketers and agencies to create and optimize dedicated landing pages that prompt visitors with one goal, improve their post-click ad conversion rates and launch more campaigns, faster. By eliminating the need to rely on developers, it empowers anyone to build and optimize custom landing pages, popups, and sticky bars that convert more visitors.
What’s the difference between landing pages, popups, and sticky bars?
Landing Pages: Landing pages are pages tailored to a campaign, with a single call to action. Sending visitors to a landing page that is customized to an ad creates a more compelling experience that’s far more likely to convert. Better yet, it improves your AdWords Quality Scores, lowering your cost per click to make ad budgets go further.
With Unbounce, anyone can easily create custom pages that look great and convert more.
Popups: Popups are targeted offers triggered by an action a visitor makes on a page. It’s super simple to install popups on any landing page or web page (not just Unbounce pages). They can be targeted by time on page, referral URL, cookie and/or location to deliver more relevant offers that are tailored to a visitor’s journey. A library of templates, all 100% customizable, makes designing popups as simple as setting them up.
Sticky Bars: Sticky bars are a Google-friendly, mobile-optimized way to capture even more conversions. They appear as banners at the top or bottom of any web page for a subtle but prominent display of your call to action. Like popups, they can be triggered by a range of actions to get in front of your visitors’ eyeballs when they’re most likely to convert.
Unbounce’s Conversion Intelligence Platform
Unbounce’s Conversion Intelligence platform provides the fastest way to increase visitor conversions through the following conversion intelligence solutions:-
Smart Copy: A new AI copywriting solution, Smart Copy uses GPT-3 to generate human-like copy in seconds—and in six different languages—for ads, emails, landing pages, blog posts, TikTok videos, pitches, and 40 more copy creation needs.
Smart Builder: An AI-powered landing page builder that helps marketers to create on-brand pages designed to convert based on a marketer’s specific industry and campaign goals.
Smart Traffic: A self-driving optimization tool for SMBs that connects visitors with their best-fit landing pages to increase conversions by an average of 30%. Smart Traffic identifies conversion patterns in as few as 50 visits. Compared to traditional A/B testing, it saves marketers precious ad spend, time, and effort, and it eliminates the need for one champion page.
Simply put, is the easiest, fastest, and most affordable way to market your business and drive results.
Features of Unbounce include:
· A library of 100+ customizable templates
· Drag-and-drop builder
· A/B Testing
· Form Builder
· Real Time Editing
· Reporting/Analytics
· Responsive
· SEO Management
Best For: Unbounce is the first conversion intelligence platform for small and midsize businesses. If you're looking to get more leads, sales, and customers from your marketing campaigns, Unbounce is for you.
Pricing: Launch
- $90/month, Optimize - $135/month, Accelerate - $225/month.
2. Instapage
Instapage is a very simple and easy to use tool that allows you to have the drag-and-drop features with though understanding coding without understanding all the development. Instapage to be honest offers all of the things that you would come to expect from a landing page software.
Instapage actually go a little bit further than just being a piece of landing page software, they actually go further and they say that they provide everything that you need to turn clicks into high-value customers and they do this through their post-click automation, so that essentially means that they do things such as dynamic landing pages so the landing page text and copy will change based on the user that's visiting that landing page, which is quite complex stuff but I think they make it quite simple to do.
They actually say that 96% of ads don't convert because the person that is running the ads are sending people to a generic landing page that is made for everyone who are as people that are clicking on ads need to have a landing page specific to them which is actually a really interesting point because when it comes to advertising, we do tailor our ads based on the people that we're targeting but very rarely do. We change and dynamically change, add and improve the landing pages based on who we're targeting.
In fact Instapage even go to say that their customers on average get 16% better conversion rates than the industry average which if that is true is something that has to be commended.
Features of Instapage include:
· A/B Testing
· Account Based Marketing
· Activity Dashboard
· Alerts/Notifications
· Analytics/ROI Tracking
· Audience Targeting
· Behavior Analytics
· Behavioral Analytics
· Behavioral Targeting
· Campaign Analytics
· Campaign Management
· Campaign Segmentation
· Channel Management
· Collaboration Tools
· Contact Database
Best For: Enterprise Marketing Teams & Agencies
Pricing: Building - $199/month, Converting – Custom.
3. Leadpages
Leadpages has to be one of our favorite pieces of landing page software and it's one that we have used a lot over the years and the favorite things about it, it's very ease of use, it's very simple to create a landing page in Leadpages and get all the analytics and the drag-and-drop which you need it.
Also it is one of the cheapest coming in at just $37 per month for the cheapest package. If you are a coach, a consultant, someone that's maybe starting off in business, building their first landing page then Leadpages is probably the best option for you.
Now Leadpages comes with a lot of templates out of the box so if you're looking to build campaigns for your ads, you've maybe got free guides that you want to give away or you're simply just wanting to create simple capture pages with a name and an email address then leave pages comes with mobile responsive templates they're out of the box and a good thing about Leadpages is it does offer kind of two types of templates:
1. You've got one type of template which you can't really edit so if you don't even want to do the drag-and-drop maybe you're not techie at all, then you can use those.
2. And then it does offer a more complex drag-and-drop template for you to go and edit if you are slightly more technically inclined, shall we say Leadpages definitely offers that kind of fool package we are very good at one thing landing page type idea.
Features of Leadpages include:
· A/B Testing
· Customizable Templates
· Drag & Drop
· Form Builder
· Landing Pages/Web Forms
· Online Booking Tools
· Pre-built Templates
· Reporting/Analytics
· Responsive
· SEO Management
Best For: Leadpages helps small businesses connect with an audience, collect leads, and close sales. Easily build websites, landing pages, pop-ups, alert bars, and beyond.
Pricing: Standard - $37/month, Pro - $74/month.
4. Phonesites
Phonesites is the #1 platform that helps small businesses create AI Powered Landing Pages directly from your phone.
PhoneSites is the quickest, easiest way to build unlimited mobile-optimized, fast-loading sales funnels right from your phone. Build in under 10 minutes without any tech skills, training or prior experience. Follow up via SMS & email automatically.
Features of Phonesites include:
· A/B Testing
· Customizable Templates
· Drag & Drop
· Form Builder
· Real Time Editing
· Reporting/Analytics
· Responsive
Best For: Sales pros & business owners who want to build their own lead gen system without investing a lot of time, effort, & money into learning more complex systems.
Pricing: Essential - $49/month, Unlimited - $99/month, Unlimited+AI
- $149/month.
5. Landingi
Landingi is a platform for everyday marketing activities with landing pages. User can build landing pages with drag & drop editor with a library of +300 ready-to-use templates, integrations with other tools, run A/B tests, and build pop ups to create beautiful and converting sales funnels!
Features of Landingi include:
· A/B Testing
· Customizable Templates
· Drag & Drop
· Form Builder
· Real Time Editing
· Reporting/Analytics
· Responsive
· SEO Management
Best For: Landingi helps marketers and business owners capture leads through landing pages.
Pricing: Core
- $29/month, Create - $65/month, Automate - $89/month, Agency - $109/month.
Conclusion
Most of the landing page builders featured in this list have most of the same features. They have a drag-and-drop design, built-in analytics, A/B testing, and customer support. But you’d want to check what third-party tools you could use with them and if they have page view limits.
But if you want a well-rounded landing page builder that has excellent features and easy to use, we’d suggest using Leadpages. You can see all the Leadpages templates on their site. Or you can sign up for a free trial so you can get a better feel.