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To build your own mailing list, all you really have to do is learn the ropes, and be willing to put in the time and effort needed to make this work. Let’s discuss now about ways you can build your mailing list and subscriber list effortlessly.
How To Design Successful Subscriber Pulling Web Pages?
You can quickly and easily
encourage visitors to turn into subscribers on your website by converting
frequently visited web pages on your site into subscriber pulling pages. These
are nothing more than web pages that encourage visitors to subscribe to your
mailing list.
How can you do that? One way you can do this is by using a pop up window that appears when a visitor goes to your web page. The pop up window should ask the visitor for their name and email address.
Another tactic many successful marketers use is simply placing an
opt-in form on all pages of their website for visitors interested in
subscribing to your online newsletter or ezine. This is a simple, subtle and
indirect way to encourage people to sign up for your ezine or your newsletter.
Opt-in lists are a great way of
building your list because in essence you are asking your customer for
permission to contact them in the future by email about new products you may
offer or updates to your site. Many customers will return to your site once you
have their permission to contact them.
A great way to encourage customers to remain on your list is by sending them an email confirming their agreement to subscribe to your list. Then send them a friendly welcoming message.
"A Word On Personalization"
You should consider sending them a personalized welcome message and ensure all communications to them contain their name or other personal information.
Personalization is a simple trick many marketers use to get closer to their prospects and customers. The closer a prospect feels to you, the more likely they are to buy from you repeatedly, as well as send friends and family to your site to buy from you.
Offer A Free Gift!
Who doesn’t like a free gift? A sensible way to build your mailing list is to offer a free gift, report, newsletter or other object of value to your visitors when they opt-in to your mailing list.
You can
create a landing page for example, where customers can immediately download a
free gift or report in exchange for their email address. This is a great way to
pull in more visitors and transform more visitors into buyers.
The key here is making sure
whatever it is you offer your customer has real value. You don’t want to give
away a shoddy product, because they will assume everything else you have to
offer is pretty shoddy too. So make sure you invest a little time and effort in
your free gift. And be creative.
You may for example, offer them a free one hour personal coaching session.
Or you may review the first ten pages of their marketing plan and offer advice.
Give them something they will value and need, and they will gladly accept your
gift and opt-in. You will also build trust and loyalty by doing so.
Honestly this is one of the best
ways to pull people to your website because you are offering them something
free. You will get targeted traffic going to your web page with little effort.
The best part? You are proving what you have to offer is valuable, so customers
are likely to return. And, even if they do not return on their own, you now
have their email addresses or other personal information.
Offering Your Ezine!
You can also easily build your
ezine list by taking advantage of ezine marketing and advertising. For those of
you new to this, an ezine is simply an online newsletter. Generally, most ezines
sponsor one or more paid advertisements. You can use an ezine to grab your
subscriber’s attention many ways. The best way is by offering a free or risk
free product offer in your ezine ad.
When a subscriber clicks on the
ad, offer them the choice to opt into your mailing list as an exchange for
receiving the free offer. The free offer can be a free report or trial
service.
This isn’t hard selling, just an
easy and low pressure way to encourage members of your list to sign up for your
mailing list. In exchange they get something free. It’s easy to build your
ezine list by placing an ad in other ezines that require the user to opt in to
your list to receive their free product or service.
The Subscriber Pulling Web Pages!
You will find there are many ways
to create a large subscriber list. As you know, one way you can create a great
list is by creating a solid landing page. Let us look at the landing page more
deeply now however, so you understand how to design the best landing page possible.
A good landing page will, as we mentioned, offer visitors a free gift of some kind. Everyone wants a free gift. The key here is offering something that has value for the customer. If you are selling beauty products and you offer your customer a free shoe, why would they want to opt in to your list?
But, if you offer them a sample
of your finest moisturizing lotion, there is a very strong possibility they
will opt in to your list.
Aside from offering something
free, you must have your landing page professionally written. A good landing page is much like a sales letter. While you may be looking for subscribers at
first and not a hard sale, you should have a page that is good enough to entice
your visitors to offer their email addresses.
You also want your web page to
look good, so if you have to, hire a god web designer to help you build a good
looking web page.
Good landing pages have some key features:
1. Eye catching headline that grabs your visitor’s attention instantly and compels them to read on. Many refer to this as the hook. Does your headline have a hook? If not, work on it. You may find you have to test a few headlines to find out which one pulls in the most people.
2. Brief introduction. Tell your customer who you are and what you are offering them. Don’t forget to list the benefits of what you have to offer. You can do this using a simple bulleted list.
3. An offer, whether you are offering a free product, newsletter or guide in exchange for an email address.
4. You shouldn’t have any links on your opt-in page (except for links to your privacy policy and other disclaimers) so your visitor is not distracted and freely offers their information.
5. A reminder that your visitor is receiving something free, that there is no charge, no risk and nothing to lose (provided you offer something free as one of your tactics to build your list).
6. A privacy statement to assure your visitors you will keep their information personal and private. Many visitors will not enter their information unless they know their information will be kept private and confidential.
7. Include your handwritten signature, which again builds trust and a personal experience for your visitor. Make sure when you include your signature it is legible. Signatures that are not legible usually suggest the author has something to hide.
8. Make your free product offer look as professional as possible. Consider getting an eCover for it even if it is free, so your customers assume the free gift or product is worthwhile.
When you design a simple web page
in this fashion, you have a very high possibility of transforming customers
into subscribers. You may find up to 80% of visitors subscribe when you create
a great landing page.
And, if you are not good at web
design or even writing, contract others to do the work for you. Just go to Fiverr.com and you’ll find hundreds of
people capable of setting up your page at a reasonable price.
Convert Cold Prospects Into Paying Customers!
You can convert a good portion of
your new subscribers, the people that have already opted into your list, into
paying customers immediately using one simple technique.
How do you do that? It’s easy. It’s called the “One Time Offer”. What you need to do is create a one time offer sales landing page between your primary landing page and your thank you page. Historically the one time offer deal has generated the most profits in the online industry. How does it work? It goes something like this:
Here is how the process actually
works. Your customer enters your site on your landing page. Your landing page
may contain a link for them to sign up for a free gift. They sign up for your
free product or gift and opt in to your subscriber list. They are immediately directed to your one
time offer page before they go to the thank you page or confirmation page
confirming their free gift is sent.
Your customer has to go through
the one time offer page before they receive their free gift, so you have to
make this very clear on your one time offer page. You have to let your prospect
know that this is the ONE time they will be able to take advantage of the offer
you present them with.
You can start with a simple
headline like, “You HAVE to read this before proceeding to the next page to
finalize your free gift.”
What should your one time offer
page look like? Your one time offer page should look like any other sales page.
You have to reemphasize throughout to your customer that this is a one time
offer, so they can only take advantage of the opportunity you plan to present
them with this one time.
By highlighting this statement,
you create a sense of urgency. You want to make the customer feel like it is
absolutely essential they take advantage of your one time offer or they will
miss out on a life changing opportunity.
Your one time offer page should
be dynamic, charged with energy and provide multiple calls to action.
Here are some other tips for spicing up your one time offer page:
1. Let your customers know they will not find your offer anywhere else.
2. Let them know the product you are offering is being offered at a special discounted price this one time only.
3. Consider offering your customer a bundle of products they can buy the resell rights to.
Your one time offer will give your prospects the opportunity to (1) take the offer or (2) say no and continue to download their free report. It’s that simple.
You can include the link that
says “No Thank You” on the bottom of the page if you want to prevent the
prospect from clicking on it immediately without seeing what it is you have to
offer.
Either way you have gained a new
subscriber and have nothing to lose by trying to sell them something right off
the bat. You may be surprised to find out how many visitors are willing to buy
something after you offer them a free gift. Just make sure you set up your site
correctly so if they do order a special one time offer product they still
receive their free gift.
If your prospect does end up
taking advantage of your free offer, you should send them to a different thank
you page where they can acquire their products as well as the free report or
gift you offered when they opted into your list. Make sure you personalize this
message and follow up with your customers to ensure their satisfaction. This
will instill loyalty and trust and help you build long-term relationships with
your customers.
Conclusion!
In this article, you “learned the ropes” of successful list building and web page creation. Your goal when trying to build your mailing list should include designing subscriber pulling web pages. These are web pages that encourage visitors to opt in to your mailing list. There are many ways to create these types of pages.
A more common tool is the use of the free gift. You can create a landing page that offers your visitors a free gift. To receive their free gift, they must enter their email address and name.
Remember, your free gift must be something of value to your customers. Make sure it is of high quality, because your clients will rank your site and your reliability based on the quality of the free gift they receive. If you aren’t sure what to offer, consider taking a look at the competition.
Find out what they are doing. Are they
offering free e-books? Free samples? Find a way to provide your visitors with
something unique and different. This will help you beat out your competition
easily.
Another way to build your list and convert visitors into paying customers is by creating a one time offer page. This page should be placed between your landing page and your thank you page. On this page you can let your visitors know about an offer that you are presenting one time only.
By creating urgency, you will find you are more likely to win
over many customers. Remember when
creating all your web pages they should be eye catching, simple and direct.
Protect your customers by including a privacy statement.
Lastly, don’t forget to
personalize your messages as much as you can. Add your handwritten signature at
the bottom of your pages to encourage your customers to trust you. These are
just a few simple ways you can build successful mailing lists and win over new
subscribers and paying customers.
Also read: Double Opt-in-Lists | What they are and how you can benefit?
